About USP

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At USP we create love stories for brands because branding is about love and passion.

We are passionate about branding and we build brands that people love.

Founded in 1998, USP is a Brand Management Company committed to Building Brands Across Africa, with network partners in Senegal and Ghana.

See Our People

Our Vision

We see a prosperous Africa

Our Mission

Creating wealth across Africa by building global brands

Our Core Values


Our Brand Personality

Proudly African

We represent the spirit of the new African rennaisance

Pride in what we do

Our Methodology

Integrated Brand Strategy Marketing, IBMS.

This harmonizes and channels all brand activities toward delivering the Brand promise.

Speedy and cost effective impact guaranteed!

Need help with your brand?
We can help you develop an outstanding corporate and product brand strategy.