About USP
At USP we create love stories for brands because branding is about love and passion.
We are passionate about branding and we build brands that people love.
Founded in 1998, USP is a Brand Management Company committed to Building Brands Across Africa, with network partners in Senegal and Ghana.

Our Vision
We see a prosperous Africa

Our Mission
Creating wealth across Africa by building global brands

Our Core Values
Innovation Integrity Professionalism

Our Brand Personality
Proudly African We represent the spirit of the new African rennaisance Pride in what we do

Our Methodology
Integrated Brand Strategy Marketing, IBMS. This harmonizes and channels all brand activities toward delivering the Brand promise. Speedy and cost effective impact guaranteed!